Individual Investor

Whether you become a part of the Unified Trust family or not, we want to know you. Because in a world where it can sometimes feel as though everyone is out for themselves, we believe the best investments come from putting your interests first. It’s why Unified Trust chooses to be a fiduciary, which means we are required by law to put the interests of our clients first in everything we do.


At Unified Trust, your goals are our goals.

We think you’ll enjoy getting to know our Wealth Management Services group. They are dedicated to helping individual investors reach their investment goals. We carry out that mission by offering our clients highly personalized service, expertise and a broad suite of plans and services, all focused on long-term solutions to meet your Wealth Management goals.

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COVID-19 & Your Finances

These are unprecedented times. It’s challenging our emotions, our health and the way we think about our finances. We, along with your advisor, are here to help you navigate this storm and keep you on track to achieving your goals.


Unified Trust can help you put your financial plan into action.

Developing a plan is just the starting point; financial success is best achieved when that plan is actively monitored, managed and adjusted to your changing lifestyle.


An investment process with your goals in mind.

At many investment firms, each advisor has their own investment philosophy. This leads to inconsistent and less-than-desirable outcomes for clients. At Unified Trust, we believe eight minds are better than one. Therefore, all investment strategies are established and overseen by our Trust Investment Committee.

This committee is comprised of senior leaders and highly credentialed investment professionals. The committee is responsible for evaluating macroeconomic factors and market conditions that influence our strategic investment decisions. You can rest easy knowing your portfolio is being managed by experts according to prudent investment standards.

Your investments at Unified Trust may change over time but our core philosophies will always be present in the strategies we use.

  • A diverse portfolio helps reduce risk.

    We believe clients should have a mix of stocks, bonds and cash investments. Allocating your savings across many investment categories allows you to participate in a variety of areas within the global economy, and helps spread your risk to avoid being overly concentrated in one segment of the market.

  • High quality investments can provide stability.

    We believe asset quality matters. Selecting investments with better historic track records helps your portfolio weather the ups and downs of the market.

  • Big costs can have a big impact.

    Studies show that keeping costs under control has a positive impact on performance over the long-term. We favor working with investment companies that share this philosophy and work to keep expense ratios, management fees and other costs to a minimum.

  • We actively manage your investments to your unique situation, goals and risk tolerance.

    We work with you to better understand your risk tolerance and your risk capacity. Through our managerial oversight and disciplined investment review process we help keep your portfolio on track during turbulent times. Whether in good times or bad, you can rest easy knowing Unified Trust is actively managing your investments.

  • A prudent review process.

    Our proprietary Unified Fiduciary Monitoring Index® gives us a balanced, long-term evaluation of each investment relative to its peers.

  • Investing in your best interest.

    We offer an Open Architecture platform, which means unlimited access to investment fund managers, allowing us to consider virtually any prudent investment alternative for our clients.

Supporting you is what we do.

We are with you every step of the way to help you achieve your financial goals.

Football coaches understand that planning to become state champions starts months before the 4th quarter of the final game.  Similarly, financial planners understand the importance of clients planning with a focus on their end.

If you read that title and immediately recognized the reference, this article is for you! It's time for us geriatric’s to embrace our 40s-ish and take full control of our financial future to ensure that our nest egg is well prepared to support a retirement lifestyle full of avocado toast, and Instagram-worthy vacations.

It is not every day, heck not even every lifetime, that an opportunity to turn $10,000 into $100,000 in less than a month presents itself. All that needed to be done was scour through posts on WallStreetBets and invest in one of the four distressed, highly shorted companies it targeted. The caveat? You better know when to get out.

Periodically we like to remind readers of the benefits of a Roth IRA and extoll its virtues as a means for building and transferring tax-free wealth. Read Part 1 in our Roth IRA blog series!

Starting a new year inspires us to set new goals and look forward, usually optimistically, to a brighter and more productive future. For many, this includes tackling our overall financial wellness. In honor of #NationalFinancialWellnessMonth, here are a few tips on how to get started on your financial journey.

Famously, Ebenezer Scrooge was visited by the three notorious ghosts of his past, present and future, in hopes of learning from the error of his ways. So too, investors can look to their own specters to learn the lessons of successful investment planning and management.

“A diversified investment portfolio is like a fruit salad; you need more than just apples and oranges.” As hokey as that sounds there is a cherry pip of truth in it. A well-balanced, globally diverse mix of stocks, bonds and liquidity investments within your accounts guards against concentrated risk and smooths your path for long-term growth.

Sales and specials and limited time offers, oh my! It’s that time of year again when holiday shoppers are gearing up for the big gift giving season. Given the special circumstances we face today, traditional shopping and spending is so 2019.

As we approach year end, the holiday season provides a time for us to reflect on our health and happiness and make charitable gifts for those less fortunate. On this Giving Tuesday, I could not think of a better time to do so! While personal financial situations vary, luckily there are several strategies we can use to give charitably that benefits both sides.

As we approach the end of 2020, we can, with a slight sigh of relief, put the tumultuous year behind us and dare to look ahead.  The holiday season and the prospect of a new year tend to bring a renewed sense of energy and hope.  And I think we can all use a healthy dose of that these days! 

Social Security. We pay into it but we’re constantly questioning if we’ll ever see that money when we need it. I was recently interviewed by PLANSPONSOR about how "Social Security Burdens Fall on Younger Workers" and it got me thinking. What are we young savers to do?

Working with a financial advisor can provide many benefits for investors, especially during times of uncertainty, but it’s vital to do your homework before you hire someone. I recently added commentary for an article in U.S. News and World Report, outlining common mistakes investors make when hiring a financial advisor.

On that sweltering Belmont Park afternoon in front 69,000 plus spectators, Secretariat delivered one of the most iconic moments in American sports history. While the last six months of stock market movement isn’t a “moment” in time we can all point to, it has most definitely been momentous for investors and non-investors alike.

Earlier this summer I was asked to submit a retirement investing tip for an article in US News and World Report. Ironically, just within the last few months, a niece and two of my nephews (ages 20-23) each asked me how to get started as well. I shared these five simple strategies with them.

If you’ve lately checked the headlines of most financial news sources, you’re bound to be somewhat confused. In a time of extreme uncertainty comes extreme takes on where the market is headed and what actions investors should be doing.

Retirement readiness takes years of careful planning and customized strategies. The rapidly-changing environment is prompting nearly everyone to reassess their lifestyle, spending habits, career plans and future goals. But for those nearing retirement, it might leave some to wonder if they have achieved or are close enough to their goal of retirement readiness.

Contact Us Today

Whether you have a question you'd like us to answer or a brilliant idea you're ready to share, the team at Unified Trust is here to listen. When you become a part of the Unified Trust family, you’ll discover what our current clients already know: Fiduciary responsibility is not just a phrase in our brochure, it is our number one priority